The medical term for “brain freeze” is sphenopalatine ganglion neuralgia. However, there is a movie that has the same name, which might be what the video game lovers of the world think of when they hear the term. Nope. Not talking about my sister’s favorite defense move on a video game. Shop the world’s best Tokyo Ghoul Merchandise featuring all your favorite characters! Below: Evangelion merchandise on sale at the Modi mall in Totsuka, Japan.